DBS Ad Song

• mist_iced

  16 Jun 02, 06:41

  Anyone know the title or the artiste behind the song for the recent DBS Ad? It's catchy and the tune gets to you such that it goes over and over again in ur head..
  
  I've tried means and ways to find out from the Web, but failed. Would appreciate if someone has a clue or can offer some help!
• Henry No 20

  17 Jun 02, 20:49

  its Blacks Life is beautifull , baby, but its a original composed song for DBS ..
• mist_iced

  19 Jun 02, 00:38

  acks!! damn.. original...
  
  thanks anyway!
• SilentScope

  23 Jun 02, 02:22

  can we like download it from people who shares em ? i'm looking for this song too ...
• v_vinod

  9 Aug 02, 01:48

  you can find the song in Kazaa....just type 'life is beautiful' in the sudio search field.....gd luck
• nooki

  9 Aug 02, 02:00

  wat abt winMX or bearshare
  
  but i oni know this url for listening oni, posted by jOhO, but can oni listen wif windowsMediaPlayer
  
  http://homex.coolconnect.com/member3/es0teric/Life_is_Beautiful.mp3
  
  any1 has the song??
• SAGIT7702

  16 Oct 02, 15:44

  HI!
  U CAN DL IT FROM KAZAA, JUZ TYPE 'LIFE IS BEAUTIFUL', OR IF IT FAILS, TYPE 'DBS AD - LIFE IS BEAUTIFUL'
  AFETR I DL IT, I CAN LISTEN TO THE SONG UP TO 20X A DAY
  GOODLUCK TO U!!!!!!!!!!!!!!!
• LonelyMonk

  16 Nov 02, 02:20

  Hi, I am doing a presentation of this commercial in an American university, and I was wondering what you liked about the commercial. What made this commercial so popular? Also, the song is 2 minutes long, but is the commercial that long?
  
  Thanks
  
  LM
• SAGIT7702

  16 Nov 02, 10:09

  It is such a 'feel good' song , wif the fantastic melody and the veri sentimental lyrics, wonder who is the singer thou'?
  Does anyone has the song lyris ?
  Please email to my account, thank you.
  E-mail Account: sagit7702@yahoo.com.sg
• LonelyMonk

  18 Nov 02, 03:35

  As before, I am presenting this commercial to Brown University, USA, and I am trying to understand why this certain DBS ad was so well-received in Singapore. Please feel free to respond in this forum or send me an email at michelesporare@brown.edu. Thanks.
  
  LM
• jOhO

  18 Nov 02, 03:46

  Originally posted by LonelyMonk:

  As before, I am presenting this commercial to Brown University, USA, and I am trying to understand why this certain DBS ad was so well-received in Singapore. Please feel free to respond in this forum or send me an email at michelesporare@brown.edu. Thanks.
  
  LM

  just my two cents:
  
  advertising for banking services (esp credit cards) now sell NOT the product but the LIFESTYLE associated with having that product. so in this ad with the soundtrack they are getting pple to think that with a credit card they not just have a card to swipe, but a whole new LIFE....
  
  to me i feel that it's a big fat lie, but then i figure pple aren't that stupid to succomb to that lie, so wat are they doing?
  
  well the ad gives us all that watches it a good feeling. it promotes the brand as something that is sincere, honest and close to our hearts. while the credit card causing immense happiness is a pretty "see-throughable" lie, the branding is more subtle.
  
  now when pple think DBS they think the happee couple, the yatch by the bay, etc etc... when pple see a nice wedding, a guy running thru the streets with his bicycle, they think DBS.. it's all BRANDING.. and well i think they've done a pretty good job. for a BORING industry like banking and a LOCAL bank to boot, they've done a DAMN GOOD job..
  
  have u seen some of their branches lately? feels like walking into an up-market furniture store or interior design showroom!! businesses nowadays are revamping their image. getting business u not only have to sell ur product, but the image that goes with it.