Construction is often seen as one of the most dangerous industries to work in. But official figures from the Health and Safety Executive show that people working in food and drink manufacturing are more than one and a half times (1.6) more likely to be injured at work than construction workers.
"Construction has a reputation for being very dangerous," said Brian Wallace, head of Aviva Risk Management Solutions (ARMS).
"According to the HSE more people are killed each year in construction than any other industry. Last year alone there were 53 fatalities.
"In the food and drink industry, 33 people were killed in the last 10 years, making this sector look safer where fatality rates alone are considered. However, when you look at the bigger picture - including serious and minor injuries - it's a fact that food and drink workers are more likely to be involved in an accident than construction workers.
"It is this high accident rate that has led ARMS to kick-start a new campaign in 2010 called 'Safety on the Menu'. Offering free health and safety support to food and drink manufacturers and retailers the menu of safety solutions includes free telephone support.
"There's a range of options in the form of downloadable free guides and ARMS is also offering a free initial consultation from one of its food and drink sector safety experts."
ARMS' health and safety consultant Helen Toll said: "We're eager to help food and drink employers reduce injuries. These kinds of incidents are costly to employers. Many face litigation, while others count the costs in lost productivity and reputation. Given the economic climate, we want to help customers by providing a bit of free advice to help control such costs."