Project: FIN aims to bring down consumption of shark's fins by spreading awareness to consumers and businesses.
As we progress with time, it is important that people recognise that the importance of cultural practices should not supercede the importance of maintaining sustainability, as the Earth's resources are not inexhaustible.
The group is based in Singapore, which is currently one of the world's largest entrepot ports for the shark's fin trade despite its size.
Project: FIN is a member of the Global Shark Initiative, and works closely with numerous NGOs around the globe.