The winger had to bide his time for a chance last term but took it with aplomb with a series of dazzling displays after Christmas.
With Dirk Kuyt, Ryan Babel, Albert Riera and others all fighting for places out wide, the competition is just as fierce this season.
Benayoun impressed from the left in the 4-0 victory over Stoke on Wednesday but insists he is happy to play anywhere.
"I like to play from the left. A few years ago for the national team in Israel I always played on the left and I enjoy it," said the 29-year-old.
"I am able to cut inside to the middle and get plenty of the ball, which makes it a bit easier. But I will be happy to play anywhere.
"Every player wants to start every game but it is the manager's decision to decide who is to start and who will not, so every time that I get my chance I just try to do my best.
"Even if I only get to come on for 10 or 20 minutes or, like on Wednesday night, when I get to start I always give my all. I always try my best to impress.
"Of course I want to start more and more games but my job is to work hard and try to prove myself and this is what I try to do."